Strategize Your Business Growth
Lets learn & understand the art of optimizing Digital media ( through both SMO & SEO perspective) for reaching out to our Target Customers, by :
Aniruddh Jain (Account Strategist, Emerging Business Group, Google)
Aniruddh co-founded two start-ups in the clean energy domain focusing on power data analytics in 2009, initially incubated at IIM Ahmedabad’s Centre for Innovation, Incubation and Entrepreneurship. Later he exited out of it in 2012 and handled marketing for an education start-up, following which he joined Google in their large customer sales team as a strategist handling clients like Tata Motors, BMW, Asian Paints and Honda helping these clients achieve their marketing goals through digital medium. Aniruddh graduated from IIT Guwahati with a B.Tech. in 2009.
Ankit Oberoi (Co-Founder – Innobuzz)
Ankit is a seasoned entrepreneur and leads the planning & strategic development at Innobuzz which he co-founded in 2007. Under his supervision, Innobuzz has grown from a training startup to a multi-national Information Security brand.
He recently co-founded an Adtech startup – AdPushup, which aims to help online publishers optimize their ad revenues. Ankit has a wide area of expertise ranging from formulating business strategies, programming, growth hacking to innovative operational execution. Apart from work, he speaks a dozen languages and loves traveling.
Ambarish Gupta (CEO & Founder, Knowlarity Communications) – as Moderator
Ambarish Gupta is the CEO and Founder of Gurgaon-based cloud telephony startup Knowlarity Communications. A graduate in Computer Science from the Indian Institute of Technology, Kanpur, Ambarish also holds an MBA from Carnegie Mellon University, USA. Ambarish started off his career as a researcher for the Fraunhofer Institute for Computer Graphics in Germany before joining software major EFI. He has also worked with consulting firm McKinsey & Company as a Senior Associate, and in 2009, founded Knowlarity, which provides business telephony software to some of the world’s leading corporations. In his spare time, Ambarish can be found reading, listening to music, or taking care of his garden. He believes in leading from the front, and is always available for advice – or a friendly conversation – to any member of the Knowlarity family.
Kindly have a look at the agenda below:
Topic: Digital Marketing for Tech Start-ups
2.30PM – 3.00PM: Registrations
3.00PM – 3.45PM: Outbound marketing – Session on ‘Using Adwords smartly – for enterprise tech startups targeting SMBs’ by Aniruddh
3.45PM – 4.30PM: Inbound Marketing – Ankit Oberoi, Innobuzz
4.30PM – 5.15PM: Panel Discussion cum Q & A with Aniruddh & Ankit moderated by Ambarish Gupta
5.15PM – 5.30PM: Networking over Tea & Snacks